The phrase “shoot and burn,” which describes a photo shoot in which the photographer immediately delivers the images with minimal edits, saw its popularity peak in the first decade or so of digital photography. This phrase refers to a photo shoot in which the photographer immediately delivers the images. The novelty and ease of use of digital files made the idea of fast delivery appealing to a large number of clients at that time, particularly in sub-genres of photography such as family photography.
Now that AI-powered culling and editing tools are becoming more widely available, there are a number of intriguing considerations that spring to mind. Will the technique known as “shoot and burn,” and will it be to the advantage of photographers?
Taylor Jackson is the creator of this thought-provoking video essay, which involves a discussion on the topic of whether or not the shoot-and-burn strategy may make a reappearance in the future. When it came to things like family mini-sessions, the “shot and burn” approach, which got its name from the fact that the files were put on CDs, was quite popular in the early 2010s. A photographer may use this strategy to schedule a dozen sessions in a row, provide discounted pricing for their services, and spare themselves the headache of having to edit a huge collection of photographs.
In this setting, I think Jackson is bringing up a pretty interesting point to consider. The AI culling and editing software is getting better and better, and as a result, it is a legitimate question to ask whether it will signal the return of the popularity of the shoot-and-burn method, as well as whether or not we may see it make its way into shooting scenarios with greater stakes and more complicated action.
I can see how it may be useful for photographers in some situations, such as when they need to take a huge number of headshots or when they are doing short sessions. For example, when they need to shoot a large number of headshots. Watch the video that is located above to hear the perspectives of various professionals from the relevant field on the issue.