Canon PowerShot G7 X Mark IV Review

Now we’ve reached the point when things start to get exciting! It has been almost two years since Sony caused a stir in small cameras by introducing their 1 “-type sensor into a truly portable, pocketable compact design. The Cyber-shot RX100 was designed to appear very similar to one of Canon’s high-end compacts from the S-series. Still, it utilized a sensor that was 2.8 times bigger to provide a significant improvement in image quality.

Surprisingly, Sony has not faced any competition in this market for more than two years, during which time it has successfully released two further iterations of the RX100 camera. With the introduction of the RX100 III, which included a more consistently brilliant (although shorter) zoom and an electronic viewfinder, the company could further distance itself from its rivals. The introduction of Canon’s PowerShot G7 X brings an end to their practically uncontested domination in the market.

Along the same lines as the RX100 III, the G7 X features a 1 “-type, 20-megapixel backside illumination (BSI) sensor coupled with an F1.8-2.8 zoom beginning at 24mm equivalent. Both of these cameras have a size comparable to one another and have primarily analogous feature sets. This is excellent news for photographers since it indicates that Sony now faces legitimate competition for the first time.

Key characteristics of the PowerShot G7 X

  • 20MP 1 “-type BSI CMOS sensor (13.2 x 8.8mm)
  • 24-100mm Equiv. F1.8-2.8 lens
  • Turning the control dial all the way around the lens
  • back touchscreen that can be flipped up.
  • Individual dial for adjusting exposure compensation
  • 3.0 “1.04m dot LCD (720 x 480 pixels)
  • ND filter already incorporated.
  • Wi-Fi integrated with NFC.

Canon is one of the only manufacturers consistently offering a dedicated, enthusiastic compact camera. However, with the arrival of the G7 X, it now offers four cameras: the S120, G16, G7 X, and G1 X Mark II. Each camera provides a different balance of size, price, and capability than the others. For example, the G7 X appears to be an S-series model due to its size and design, but it belongs in the G-series since it offers such a high level of direct control.

The camera’s combination of a touch screen, dedicated exposure compensation dial, and clicking control dial around the lens give such a small camera a high degree of direct control. Additionally, Canon’s iterative, evolutionary approach to camera interfaces and a bit of time spent playing with the camera suggest that it should work well.

Meanwhile, the sensor’s information suggests it utilizes Sony’s IMX183CQJ sensor. As a result, it may very well be able to equal the picture quality of the most recent RX100 series. In and of itself, it would already make it a noteworthy addition to the market. The size of the G7 X is comparable to that of the Sony, but it provides far more direct control options.

Structure & Aesthetics

The PowerShot G7 X seems similar to Canon’s previous flagship pocketable camera, the S120 when viewed from most angles. There is no grip, a matte black surface, and a rounded appearance; nonetheless, it is the only similarity between the two. In addition, the G7 X includes a metal body with a more robust feel, an LCD that can be tilted, and a top plate that is more ornate and appealing than its predecessor. But we’ll go back to it in a second.

The AF illuminator on the G7 X is the sole noteworthy component of the camera, other than the lens. The back of the camera has many more controls, including the typical PowerShot control system, which consists of a rear dial surrounding the four-way controller. As a result, the back is significantly busier than the front.

On the right side of the device, you’ll find a ‘Mobile Device Connect Button’ that, when pressed, will bring up the Wi-Fi menu. More information on these ports can be found on the following page. Here, the lens is set to its maximum telephoto setting. Both the release button for the pop-up flash and the NFC interaction point is located on the opposite side of the device. This shot was captured with the lens set at its widest angle setting.

Within your grasp

Because the PowerShot G7 X does not have a grip as the S-series PowerShots do, holding it might sometimes seem a little bit risky. Even though there is a rest for the thumb on the back of the device, users with large fingers still need to be careful not to push any buttons accidentally.

The top of the camera.

The GX 7 appears to be a little chunkier version of the S120, but it comes equipped with controls of a higher quality and a dial for exposure correction. On the left, you can see the flash, which has been crushed at this location. Although Canon does not specify what ISO level it uses, the most significant distance it can capture is seven meters.

You’ll find the microphone and the speaker immediately next to it, and the power button will be to the speaker’s right. The zoom controller is located around the release button of the camera. The mode dial can be found to the right and is comparable to the S120 and the G1 X II. The exposure compensation dial may be found directly below it.

Additionally, you can get an excellent view of the control dial that encompasses the lens in this location. This “clicky” dial, precisely like the one on the S120, may zoom in or out, manually focus the camera, or modify any other setting you choose.

Touchscreen LCD

The LCD of the G7 X can be tilted upward by 180 degrees, making it ideal for taking selfies and other such photos.

It should come as no surprise that the 3″ LCD on the G7 X can be tilted. In addition, given that everyone enjoys taking pictures of themselves, it can rotate up to 180 degrees, making it ideal for capturing self-portraits. The display has a resolution of 720 by 480, which results in a total of 1,040,000 dots being shown.

Focusing, releasing the shutter, navigating the menu, and playing back images are all examples of functionality that may be accessed using the touchscreen.

Auto ISO

Auto ISO on the G7 X offers a reasonable degree of customization, allowing you to specify the maximum sensitivity and select from three different ‘Rate of Change’ settings that affect the minimum shutter speed the camera will use before increasing the ISO in light-limited situations. This gives you more control over how the camera responds to changing lighting conditions.

The ‘Rate of Change’ options progress from slow to standard to ‘fast’ from least to most rapid. Slow will allow for shutter rates that can potentially still be handed; however, fast will push the ISO to its highest level for unexplained reasons, which can result in shutter speeds that are far faster than necessary.

Because the G7 X includes a separate dial for exposure compensation, it is still possible to employ it even when the camera is set to M mode and Auto ISO. And in a manner that is simple and kind to the body. When taking pictures in this manner, exposure compensation only affects the ISO that the camera chooses automatically (since the user sets the shutter speed and aperture).

If you want to get the JPEG appearance you want or to ensure highlight detail is captured if you plan to post-process the Raw file, applying harmful exposure, compensation means you retain control of the image’s brightness even though the camera is setting the sensitivity. This can be done either to get the JPEG appearance you want or to ensure highlight detail is captured.


The PowerShot G7 X’s controls are almost identical to those found on the PowerShot S120, the camera’s more affordable brother. The exposure compensation dial, located below the mode dial, is the only exception to this rule. On the G7 X, the ‘clicky’ dial that surrounds the lens and the Ring Func button on the rear panel are the two controls capable of being personalized. Adjusting the shutter speed or aperture is the only function of the back dial.


Even though it is a high-end PowerShot, the G7 X retains most of the functionality of lower-end Canon cameras like the S120. They come with a Smart Auto mode that can determine the appropriate settings for the scenario and a Hybrid Auto function that may record brief video clips (lasting between 2-4 seconds) before each shot is taken.

These segments are eventually compiled into a “digest movie.” The camera’s face identification and scene detection capabilities are so robust that they can differentiate between a sleeping baby and a baby smiling.

The Creative Shot option will capture six images in succession and then apply various color effects. These color effects include natural, vintage, monochromatic, and unique. HDR (High Dynamic Range), the tiny impact, and backdrop defocus are examples of special effects that are becoming increasingly widespread.

When the screen is flipped over to take a self-portrait, the Smart Shutter scene mode will capture a photo if the person grins or winks at the camera. Both of these expressions are appropriate for the situation. In addition to that, there is a face self-timer option that waits for another person (presumably the photographer) to enter the viewfinder before taking the picture.


Even though Canon offers a great collection of Wi-Fi options, the execution of those functions leaves a lot to be desired. For example, there are two different ways that a camera and a smartphone may be paired together. You have the option of connecting both of your devices to the same public network or creating a separate Ad Hoc network between the two of them.

If your mobile device is equipped with NFC, touching it on the underside of the G7 X will launch the Canon CameraWindow app. If you do not already have the software, hitting it will send you to the Google Play Store so that you may get it. (That’s all that NFC does; you can’t touch it to transfer photographs as you do with cameras made by companies like Sony.) Those who possess iPhones (including the iPhone 6) including themselves will need to download the software from the App Store manually.

You must ensure that both of your devices are connected to the same network before you can push the button labeled “Mobile Device Connect Button” on the right-hand side of the camera.

After successfully connecting, you can use the CameraWindow (CW) app to remotely control the camera, view and transfer photographs, and send location data recorded by the phone (you must turn on this feature in the CW app first).

The PowerShot G1 X II enlightened us about the simplicity of remote capture, which we could test. Of course, you can control the zoom, choose where the camera will focus, and activate the self-timer, but that’s about it. In this respect, Canon unquestionably has to perform at a higher level.

You need to register for Canon Image Gateway before uploading photographs and videos to social networking sites or sending them via email. The idea of CIG is that it will continue to function normally even if the API used by the provider (for example, Facebook) is updated. Therefore, you have the option of uploading photographs to Canon’s cloud service, as well as to Facebook, Twitter, Flickr, YouTube, and Google Drive, as well as sending them via email.

When integrating picture and video-sharing services, Canon Image Gateway may be an extremely unpleasant experience. You get a two-page list of alternatives that we believe will confuse most users. On some other manufacturer’s applications, it simply says, “put the images in a Facebook album that only friends can access.” However, this app provides a list of possibilities spanning two pages (check out this screenshot to see what we mean).

After you have completed the first configuration steps for CIG, you will find that moving forward is much simpler. You may access a list of online services you have established using the four-way controller and pressing the “up.” After that, you’ll be able to pick the photographs or movies that you wish to move.

There is an option for you to add a remark or description to the images that you are uploading. However, it will be applied to every one of your uploaded photos. You can also configure the camera to upload newly captured pictures to the cloud service provided by CIG immediately after they are shot. When you take the camera home, it will automatically transfer the photos to your computer; alternatively, you may use the software packed with the camera to download them manually.


The movie mode of the PowerShot G7 X is not quite as advanced as some of its competitors, particularly the Cyber-shot DSC-RX100 III from Sony. The highest possible resolution while utilizing the MP4 format is 1080/60p, and the bit rate is 34 Mbps. Contrast that with the most recent iteration of the RX100, which supports the XAVC S codec and has a bit rate of 50Mbps. The resolutions 1080/30p, 720/30, and VGA are all considered lower. On the G7 X, no 24p option may be selected.

The touchscreen is the sole method of control available when the camera is filming a movie. This includes tapping anywhere on the screen to urge the camera to change its focus. Unfortunately, doing so will prevent you from accessing parameters like the exposure compensation dial on the camera.

The moment you press the red button,’ the video recorder will immediately begin to capture footage in all shooting modes

If you are not currently using the mode specifically designed for movies, there will be a short wait as the G7 X adjusts the aspect ratio.

When you push the [REC] button in most settings, your control over the outcomes is somewhat restricted. For example, you only have control over the brightness, AE lock, and switching between autofocus and manual focus because the camera decides on the direction, shutter speed, aperture, and ISO settings (though you cannot manually adjust the focus during video recording).

You can activate manual exposure adjustment inside the mode specifically designed for movies. In addition to the AEL and the AF/MF toggle, this provides access to the camera’s shutter speed, aperture, and ISO settings. Unfortunately, you then lose control over the brightness, so even while you may set your shutter speed and aperture and let Auto ISO handle the intelligence, you cannot fine-tune it. This is a frustrating aspect of the situation.


Completeness of the Task at Hand

The performance of the PowerShot G7 X is more of a mixed bag than anything else, with a tendency toward the lower end of the range. The initialization process takes 1.3 seconds, which is standard for a tiny camera. However, Autofocus is a major letdown for a camera in this price range, as you will see in a moment, and you should prepare yourself for that.

Delays from one shot to the next are also not ideal. For example, there is approximately a one-second delay when shooting in Superfine JPEGs, while shooting in Raw or Raw+JPEG results in a two-second delay. And this is with a card that can write up to 250 megabytes per second. Furthermore, this delay impacts bracketing since the time between each photo is sufficient for your composition to shift discernably.

The sluggish user interface is just another aggravating aspect of the situation. As with other recent PowerShot models, the G7 X sometimes becomes unresponsive when exploring the function menu or modifying settings using the direct buttons. This happens because the camera waits for the animations to render before continuing. In this section of our handling video, you can observe the several button clicks required to cancel out the continuous shooting option.


This high-end compact camera’s autofocus rates are slow compared to its competitors. Although the G7 X is significantly slower than its closest competition, the Sony Cyber-shot RX100 III and the newly released Lumix DMC-LX100 from Panasonic are also considerably speedier. Unfortunately, the performance in low light is not very good either.

Another thing that surprised me was how frequently the G7 X showed the “yellow box of doom,” which indicates that the camera could not lock the focus. Even while it was more prevalent when there was less light, it happened more often than one would think, even when there was plenty of light.

Shooting in a Constant Stream

On the G7 X, there are three different continuous shooting modes: one that locks focus and exposure on the first shot, two that enable live view, one with Autofocus and the other in manual focus mode, and one that locks focus and exposure on subsequent attempts.

The focus mode of the camera will determine which of the latter two choices (named Continuous [AF] and Continuous [LV]) are available to the user. Canon promotes rates of 6.5 frames per second for the first model and 4.4 frames per second for each of the subsequent two models (JPEG only – Raw numbers are not provided).

Battery capacity

Battery life is one arena in which the Canon PowerShot G7 X cannot compete with other cameras. Compared to the Sony RX100 III, which can take 320 pictures simultaneously, this camera only has a CIPA-standard capacity of 210 photographs when fully charged. Both cameras utilize batteries that are 4.5Wh in power.

Therefore, it is evident that Sony is doing a better job of optimizing the amount of power that it uses. Although the CIPA battery figures do not necessarily tell you how many shots you will get from each charge, they give a good idea of how different models compare. This is because the number of images you will get from each order will depend on factors such as how often you use the flash.

An “Eco” option is available on the G7 X, which turns the LCD backlight off after ten seconds after it has been dimmed for two. After three minutes, the camera will automatically turn off. This brings the total number of shots per charge to 310, making it more competitive with other models.

Quality of the Image

The image quality of the PowerShot G7 X is, thankfully, significantly improved over that of its predecessor. The exposure was spot on most of the time, and if it wasn’t, a dedicated dial was conveniently located nearby. The degree of sharpness will always be determined by the focal length and aperture of the camera, and we discovered that the sweet spot for a bite is between 35 and 85 millimeters. Everything will be pretty soft when you are at the maximum telephoto setting; to bring the edge back, you must stop down to F4 or more minor.

The colors of the G7 X stand out, which is not uncommon for tiny cameras. In addition, the camera’s built-in neutral density filter expands the range of possibilities of the device, making it possible for a photographer to shoot photographs in bright daylight, such as the one below.

North Fork Falls is located in Bellevue, Washington. ISO 125, 1 sec, f/8, 24mm equiv.
Noise reduction is handled cautiously by Canon, meaning fine detail is preserved until the very highest sensitivities. When you get to that stage, switching to Raw will allow you to recover some of the facts lost in the “mush.” However, on the G7 X, using Raw is recommended for more than just this one reason. The dynamic range of the sensor is sufficient enough to enable you to recover quite a bit of detail from the darker areas of the image.

The Canon PowerShot G7 X can shoot video at 1080p/60 frames per second; however, the Panasonic LX100 and the Sony RX100 are superior to it in terms of the number of functions and the overall quality. Manual exposure adjustment, focus peaking, and the H.264 codec are all available on the G7 X, which also has a bit rate of 35Mbps. The 3 “rack focusing is made extremely simple by the touchscreen display; nevertheless, manual focusing is not an option after the record button has been pressed. Support for video at 24 frames per second (p) is another feature oddly absent from the G7 X.

Even while the PowerShot G7 X and the Cyber-shot DSC-RX100 III utilize the same sensor, this does not guarantee that the quality of the photos taken by either camera will be the same. This is because the lenses and image processing technologies these two cameras use are incredibly different. To put that into perspective, the G7 X more than lives up to our anticipations of what a camera with a 1 “can do.

Unprocessed Enhancements

The advantages of raw food have, by this point, been brought to everyone’s attention. Raw allows you to adjust the white balance after the fact without impacting the picture taken in the first place. The same goes for exposure, sharpness, lens adjustments, and noise reduction.

Raw Dynamic Range

In recent years, we’ve witnessed improvements in sensor development that have effectively shown themselves as a more Raw dynamic range, which is likely most readily understood as “processing latitude.” In other words, the Raw dynamic range has increased. However, most of the time, these variations in the sensor performance are not discernible in the JPEGs produced by the cameras.

Canon PowerShot G7 X Mark IV Specifications

Body typeCompact
Max resolution5472 x 3648
Other resolutions5472 x 3080, 4864 x 3648, 4320 x 2880, 4320 x 2432, 3840 x 2880, 2304 x 1536, 2048 x 1536, 1920 x 1080, 720 x 480, 720 x 408, 640 x 480
Image ratio w:h4:3, 3:2, 16:9
Effective pixels20 megapixels
Sensor photo detectors21 megapixels
Sensor size1″ (13.2 x 8.8 mm)
Sensor typeBSI-CMOS
ProcessorDIGIC 6
Color spacesRGB
Color filter arrayPrimary color filter
ISOAuto, 125-12800
White balance presets8
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatRAW
JPEG quality levelsSuperfine, fine
File formatJPEG (EXIF v2.3)Raw (Canon CR2, 12-bit)
Image parametersContrastSharpnessSaturationRed/Green/BlueSkin tone
Optics & Focus
Focal length (Equiv.)24–100 mm
Optical zoom4.2×
Maximum apertureF1.8–2.8
AutofocusContrast Detect (sensor)Multi-areaCenterSelective single-pointSingleContinuousTouchFace DetectionLive View
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusYes
Normal focus range5 cm (1.97″)
Macro focus range5 cm (1.97″)
Number of focus points31
Articulated LCDTilting
Screen size3″
Screen dots1,040,000
Touch screenYes
Screen typeTFT-LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed40 sec
Maximum shutter speed1/2000 sec
Exposure modesAutoHybrid AutoProgramShutter priorityAperture priorityManualCustomMovieCreative FiltersSceneCreative Shot
Scene modesPortraitSmart ShutteStarHandheld Night SceneUnderwaterSnowFireworks
Built-in flashYes
Flash Range7.00 m
External flashNo
Flash modesAuto, on, slow synchro, off
Continuous drive6.5 fps
Self-timerYes (2 0r 10 secs, custom)
Metering modesMultiCenter-weighted spot
Exposure compensation±3 (at 1/3 EV steps)
Videography features
Resolutions1920 x 1080 (60p, 30p), 1280 x 720 (30p), 640 x 480 (30p)
FormatMPEG-4, H.264
Videography notesIt also has a star time-lapse. the miniature effect, and digest modes
Storage typesSD/SDHC/SDXC (UHS-I compatible)
USBUSB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI)
Microphone portNo
Headphone portNo
Wireless notesimage sharing via Canon Image Gateway
Remote controlYes (via smartphone)
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNB-13L lithium-ion battery and charger
Battery Life (CIPA)210
Weight (inc. batteries)304 g (0.67 lb / 10.72 oz)
Dimensions103 x 60 x 40 mm (4.06 x 2.36 x 1.57″)
Other features
Orientation sensorYes
Timelapse recordingYes (star time-lapse)

Final Verdict

Canon has broken into a market segment that Sony has previously controlled by releasing the PowerShot G7 X, which has caused a great deal of enthusiasm among camera enthusiasts. Canon opted for the superior Sony 20MP BSI-CMOS sensor and enhanced the camera with a longer lens that maintains its speed, making it a good choice for portraits. But, unfortunately, as was previously said, the G7 X fails to impress in terms of its performance, usability, and battery life.

Canon PowerShot G7 X Mark IV Price

Canon PowerShot G7 X Mark IV FAQs

Is the Canon PowerShot G7 X Mark IV a good camera?

It is widely agreed upon that the Canon PowerShot G7 X Mark IV is an exceptionally high-quality camera, specifically when considering its compact design and extensive feature set.

How much does Canon PowerShot G7 X Mark IV cost?

The price of the Canon PowerShot G7 X Mark IV differs depending on where it is purchased and at what time, but it typically ranges from $700 to $800 US Dollars.

Is Canon PowerShot G7 X Mark IV good for pictures?

Because of its high-quality lens, 20.1-megapixel CMOS sensor, and sophisticated features such as quick autofocus and image stabilization, the Canon PowerShot G7 X Mark IV is a capable camera for capturing photographs.

Why is the Canon PowerShot G7 X Mark IV so popular?

The Canon PowerShot G7 X Mark IV is a popular model for several different reasons, including the fact that it is a compact and portable camera, that it has sophisticated features such as the ability to capture 4K video, and that it has a quick autofocus, and that it produces high-quality images overall.

Is Canon PowerShot G7 X Mark IV a DSLR camera?

It is important to note that the Canon PowerShot G7 X Mark IV is not a DSLR camera but a high-end portable camera with sophisticated features. It is significantly more compact than a DSLR but has many of the same features and capabilities as the larger camera.

Leave a Comment