Canon PowerShot SX740 HS Review

This is the summary of TechRadar’s review, which provides you with all the important information you want if you are seeking for rapid purchase recommendations in less than a minute — our typical comprehensive, in-depth assessment comes after this.

The Canon PowerShot SX740 HS is an updated version of the PowerShot SX730 HS, which has been available for purchase somewhere in the neighborhood for two years. Many of the headline specifications appear to be the same; so, what precisely has Canon altered?

Key Specs

  • A brand-new processing engine as well as footage in 4K
  • Intelligent Stabilization with a 3.5-stop range and 5-axis Advanced Stabilization
  • Processing engine based on the DIGIC 8
  • Wi-Fi and Bluetooth technologies
  • Sensor: 20.3MP
  • Lens: 24-960mm f/3.3-6.9
  • The screen size is three inches with approximately 922,000 dots.
  • Viewfinder: No
  • Continuous shooting at 10 frames per second (7.4fps with continuous AF)
  • Movies: 4K (UHD)
  • Battery life is equivalent to around 265 pictures.
  • User level: Beginner/intermediate

To begin, there is the more recent DIGIC 8 processing engine, which elevates the video specifications from Full HD to 4K. This has also made it possible for image stabilization to be a little more polished and strong, as well as for the burst shooting rate to be increased from 5.9 frames per second, as it was in the SX730, to a much faster 10 frames per second.

Additionally, the battery life of the SX740 is somewhat improved, which can be attributed to the more energy-efficient processing engine. The menu system is also far more similar to that found on EOS DSLRs and mirrorless cameras, which is a huge improvement in comparison to the SX730.

Aside from that, the PowerShot SX740 HS provides many of the same features that were available on the model that came before it. These features include a respectable combination of a 20.3-megapixel sensor, a 3-inch LCD screen that flips up, and the option to exercise manual control over the shooting settings. The 40x optical zoom lens, which spans an extensive range of 24-960mm in terms of 35mm, is the star of the show, though.

It seems to be made of a combination of metal and polycarbonate for the body, which provides it with a more robust sensation than the majority of other compacts. In spite of its diminutive size, Canon has done an excellent job of including a significant number of physical controls while still ensuring that they are easy to work with. This is not something that can be said about every compact camera of this type.

Each button depresses firmly into its own housing, and the dial located on the rear of the camera may be turned with relative ease. The LCD screen may be moved with ease; nevertheless, it is unfortunate that a significant amount of the screen does not really display the image, and that it is not touch-sensitive; this is somewhat inconsistent with our expectations for a tiny camera in 2019.

The absence of a viewfinder is also disappointing, particularly for a camera that will probably spend most of its time being used outside, where the LCD screen’s visibility may be compromised.

The autofocusing mechanism included in the SX740 is quite quick and responsive, and it performs a fantastic job in most situations regardless of where you are in the focal range. Even at the telephoto end, which is typically considered to be something of a weak point for cameras of this type, it performs rather well, although this does to some extent rely on the contrast of the subject that is being taken.

Who exactly does it serve, and should I get it?

The Canon PowerShot SX740 HS is an excellent choice for travelers who are either not in need of an interchangeable-lens system or simply do not want the hassle of carrying one around with them while they are away from home for an extended period of time. This camera is ideal for those who are going to be away from home for an extended period of time. Although its zoom range is very extensive, its compact size suggests that it is not wholly unsuited for use as an all-purpose camera for a wider variety of applications.

The 1/2.3-inch, 20.3-megapixel back-illuminated sensor in the Canon PowerShot SX740 HS appears to be the same as the sensor in the SX730 HS. The lens, which covers 24-960mm in terms of 35mm, also appears to be the same. This is one of the longest focal length ranges available at this price point; however, the benefit of having an additional 5x or 10x optical zoom compared to competing cameras at the longer end is debatable.

The CPU is one of the fundamental components that has undergone recent revisions. The former DIGIC 6 with the iSAPS engine has been replaced with the DIGIC 8, which is the same engine that can be found in Canon’s EOS R full-frame mirrorless camera as well as the EOS Rebel SL3 and EOS 250D DSLRs.

This looks to bring with it a variety of perks, ranging from the ability to capture 4K video all the way up to a quicker maximum burst rate of 10 frames per second (the SX730 HS only shoots Full HD videos, and stills at up to 5.9fps). The image stabilization technology also looks to be more powerful than it was in the past. Canon claims that it offers a maximum advantage of 3.5 stops, and it has Dual Sensing IS, which utilizes information from both the lens and the sensor to assist in the correction of picture blur.

The battery life has also been considerably increased, going from 250 frames on the SX730 HS to 265 frames here – it’s really a little improvement, but the ordinary user will have far better battery life than these official stats tend to imply anyway. It is also possible to switch the camera into an Eco mode, which will increase the number of frames it can take to 370, and the battery can be charged via the USB connector, which is quite convenient while you’re traveling.

Battery life has also been enhanced somewhat, going from 250 frames on the SX730 HS to 265 frames on the SX740 HS

The menu system of the PowerShot SX740 HS is modeled after the one found on Canon’s EOS DSLRs and mirrorless cameras. This represents a significant advancement when compared to the more simplistic menu system seen on the PowerShot SX730 HS and earlier models of the PowerShot line.

Other features include Wi-Fi and Bluetooth connectivity, as well as a macro focus option that is 1 cm in distance and face detection autofocus. Everything you take a picture or video of is saved to an SD, SDHC, or SDXC memory card that meets the requirements of the UHS-I Class 3 standard.

Almost identical in appearance to its predecessor

  • LCD turns over 180-degree angle
  • Body made of metal and plastic
  • Rubberized grip and support for the thumb

The PowerShot SX740 HS has a body that is, for all intents and purposes, identical to the PowerShot SX730 HS. A 4K inscription has replaced the previous ‘Wi-Fi’ label on the top plate, for example, and a ‘Q Set’ button has usurped the previous Fn control in the middle of the menu pad, but those are pretty much the only changes that have been made to reflect the more powerful specifications of the camera. There have been a few minor changes to reflect the more powerful specifications of the camera.

And this is not a terrible thing at all, as everything was functioning normally before this change. The controls themselves can only be made to be a certain size because the body of the device is so compact, but the mode dial has a wide variety of options and is easy to turn. Additionally, the dial on the back of the device is also easy to turn and does not interfere with the raised LCD screen that is located next to it.

One element that is missing from the Canon SX740 HS is a control ring around its lens. This is a feature that is included on competing bodies, such as the Panasonic ZS80/TZ95 and the ZS70/TZ90 models that came before it. This is a helpful way for the user to be able to modify the aperture, zoom, shutter speed, or whatever else, and the fact that we also do not have a touchscreen here makes its absence all the more unfortunate.

The front and some other areas of the SX740 look to be built from robust metal, rather than the camera having an all-polycarbonate structure, which makes it relatively substantial and is consistent with the construction of other cameras of a similar nature. Although the grip and thumb rest may not have the finest friction to them, they do make it easier for you to gain a better handle on the weapon.

One feature that is absent from this model is a control ring around the lens, which is something that we have seen on competing bodies such as the Panasonic TZ95

The menu system is based on the one that can be found within EOS mirrorless and DSLR models, which means that it is far more complete than the menu system that Canon previously employed for similar devices. It does not provide exactly the same amount of control that other cameras do, but we wouldn’t expect this – and the fact that it can be tuned to your skill level is an excellent added feature.

Image quality

In their normal settings, colors that are pleasing to the eye

Videos have high detail but the rolling shutter

Noise suppression and enhanced sharpness of the visible

you do not have quite the same amount of control over the image quality as you have with one of Canon’s mirrorless or DSLR cameras, and because there is no provision for shooting raw, it is vital that Canon gets the image processing in the PowerShot SX740 HS just right.

And it appears that you can, for the most part, safely leave the camera to its own devices, and you can rely on it to do a sound job for the most part. When the camera is set to the camera’s default Auto Picture Style, the colors come out looking very nice, with nicely saturated blues in the skies and greens in the foliage. However, the camera’s auto white balance system can be a little inconsistent between exposures, sometimes leaning a little bit towards warmth and other times leaning a little bit towards coolness.

It’s a shame that Canon’s Highlight Tone Priority function isn’t accessible because the exposures are typically accurate, but the sensor’s restricted dynamic range is noticeable, especially in high-contrast environments. On the other hand, exposure compensation and Canon’s Auto Lighting Optimizer exist, and between the two of them, you can typically get to a better outcome, even if it needs a little of playing with the settings.

The Canon SX740 HS is not immune to noise and noise reduction, which are frequent concerns with cameras that have such small sensors, and the camera does not have a noise reduction feature. It is difficult to know exactly how much noise reduction is being applied because there is no raw option or a way to deactivate it. It is also likely that some sharpness is being compromised at default settings in order to keep noise at bay; in fact, the slight over-sharpening that is visible around natural subjects is a little aggressive. Having said that, the level of detail remains pretty consistent when compared to comparable photographs produced by competing cameras, particularly at the wide-angle end of the lens.

When viewed through the telephoto lens, things appear less striking. Even though you can see the image stabilization technology functioning while you prepare your shots, it is truly put to the test by focal lengths like these, and the camera isn’t always able to keep everything clear. When viewing the photographs in Photoshop at their full size, you will also see a very small fringing effect at the edges of the details. However, this effect is only visible in Photoshop. The video quality isn’t terrible, but it might be better; the details are acceptable for a camera with such a tiny sensor, but the rolling shutter is a problem.

The Canon PowerShot SX740 HS may be described as having a number of different strengths and weaknesses. It is a bit cheaper than its competitors, but nowhere near as well described; it’s a shame that Canon hasn’t addressed the primary problems that we had with the SX730 HS, including the absence of a touchscreen and an EVF, and to a lesser extent, a raw quality choice.

Even while part of this can be attributed to the way the camera processes photos, which may not always be to your liking, the image quality is surprisingly remarkable for a camera that has such a small sensor and a lens with such ambitious capabilities. It is wonderful to be able to make use of 4K video today, rather than being restricted to only Full HD;

However, you can still find the older SX730 HS for quite a bit less, so if you’re not too fussed about the video quality or the faster burst shooting mode and you’re on a tight budget, that camera might be a better option for you while it’s still available. If you’re not too fussed about video quality or the faster burst shooting mode, you can find it here.


Body typeUltracompact
Max resolution5184 x 3888
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels21 megapixels
Sensor photo detectors20 megapixels
Sensor size1/2.3″ (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
ProcessorDigic 8
ISOAuto, 100-3200
White balance presets5
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsSuperfine, fine
Focal length (equiv.)24–960 mm
Optical zoom40×
Maximum apertureF3.3–6.9
AutofocusContrast Detect (sensor)Multi-areaCenterTrackingSingleContinuousFace DetectionLive View
Digital zoomYes
Manual focusYes
Normal focus range5 cm (1.97″)
Macro focus range1 cm (0.39″)
Articulated LCDTilting
Screen size3″
Screen dots922,000
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Minimum shutter speed15 sec
Maximum shutter speed1/3200 sec
Aperture priorityYes
Shutter priorityYes
Manual exposure modeYes
Subject/scene modesYes
Built-in flashYes
Flash range5.00 m
External flashNo
Flash modesAuto, on, slow synchro, off
Continuous drive10.0 fps
Self-timerYes (2 or 10 secs, custom self-timer)
Metering modesMultiCenter-weightedSpot
Exposure compensation±2 (at 1/3 EV steps)
FormatMPEG-4, H.264
Modes3840 x 2160 @ 30p, MP4, H.264, AAC1920 x 1080 @ 60p, MP4, H.264, AAC1920 x 1080 @ 30p, MP4, H.264, AAC1280 x 720 @ 60p, MP4, H.264, AAC
Storage typesSD/SDHC/SDXC card (UHS-I compatible)
USBUSB 2.0 (480 Mbit/sec)
HDMIYes (micro HDMI)
Microphone portNo
Headphone portNo
Wireless notes802.11b/g/n + NFC + Bluetooth
Remote controlYes (via smartphone)
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNB-13L lithium-ion battery & charger
Battery Life (CIPA)265
Weight (inc. batteries)299 g (0.66 lb / 10.55 oz)
Dimensions110 x 64 x 40 mm (4.33 x 2.52 x 1.57″)
Orientation sensorYes
Timelapse recordingYes (up to 4K)


If you are looking for a travel camera that is adaptable and has a big zoom range, the PowerShot SX740 HS won’t let you down, but it also won’t blow your mind. It is capable of doing everything very well, but apart from the extremely wide zoom range, there is not much to be excited about with this camera.

Performance is more than sufficient, but it cannot compete with the best high-end camera phones available today in terms of wide-angle image quality. Although it should be noted that the latter is relevant to any modern compact camera with a tiny sensor. Even though there may still be ‘new’ travel cameras being introduced, such as the SX740 HS, most of them are simply updated versions of previously released cameras, and their basic technology is becoming increasingly obsolete.

Even in comparison to Canon’s competitors’ tiny cameras, this is an area in which Canon is not pushing the envelope. When compared to other cameras, such as the Nikon Coolpix A1000, which includes this feature, the absence of a touch-sensitive screen is disappointing. On paper, the Canon’s lack of raw image capture and an electronic viewfinder also looks like a drawback,

but we recognize that many users are unlikely to buy a camera like this in order to shoot raw and that electronic viewfinders in this market segment are more of a marketing gimmick than a truly useful feature. Nevertheless, we feel that Canon’s lack of raw image capture is the more significant shortcoming.

Pros & Cons

Good For
  • 40x optical zoom
  • 4K video
  • Simple to operate
  • The screen will now flip forward.
Nee Improvement
  • The image quality is not outstanding.
  • Taking pictures with it might be a slow process at times.
  • You are unable to shoot in Raw.

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