What happens when a person who does not produce videos takes out Nikon’s brand new Z 30, a small camera that was developed with social media in mind?
I don’t like social media. I am certain that I have made this point beautifully clear in at least one of my many, excruciatingly lengthy dissertations on the hazards of being in a world that is oriented on “content.” I am positive that I have done so. Despite this, though, it does not necessarily imply that I am a complete Luddite.
I am fully aware of the fascination and attraction of social media as well as the different applications that are adjacent to social media that have evolved over the course of the previous several years, frequently providing conventional media with tremendous competition (at least in terms of watch hours if not always tangible profit).
Therefore, despite the fact that I may have devoted the majority of my life and professional career to the pursuit of a more conventional understanding of filmmaking and photography as opposed to “content creation,” it would be shortsighted to suggest that our current digital landscape is nothing more than a trend that will pass away in the near future. Our current digital landscape is here to stay.
YouTube, after all, only recently celebrated its 17th birthday a short while ago. Soon enough, it’ll be time for it to start its studies at the college level. It is something that has to be given a lot of consideration. In addition, for many people, working as an influencer as a side hustle is more than just a simple pleasure they do in their spare time. This is anything that can potentially support one financially.
Out of all of the new media channels, including TikTok, Instagram, Twitter, and even the one where people watch other people play video games for some reason, YouTube is by far the most beneficial platform. YouTube is the platform where people watch other people play video games.
If I claimed I didn’t have my fair share of favorite channels on YouTube, I’d be lying. I may have even acquired one, two, or one hundred and two different photographic equipment based on the recommendation of a content creator. I’d be lying if I said I didn’t have my fair share of favorite channels on YouTube. Even though it is totally feasible to spend an excessive amount of time on YouTube instead of doing actual work, it is very possible to do so. This is despite the fact that it is entirely easy to do so.
Because it is a general awareness among business owners that variety is one of the most significant components in maintaining the long-term success of a firm, it is virtually impossible to ignore the thought that photographers should have their own YouTube channels. The vast majority of people will never actually put it into practice; rather, it will remain only a concept that they have in their heads.
It will, in time, develop into a passion for some people, and eventually, begin to take precedence over the actual work that they perform behind the camera. For me, as I imagine it is for many other professional photographers, it became an idea that I experimented with, only to find that building a YouTube channel was taking a significant amount of time away from the production of what I considered to be my “real job.” As a direct result of this, I have never attempted to establish a presence on this platform.