Fujifilm has won seven Red Dot Design Awards, which are very prestigious, but only one of them was for a camera. Instead, the company’s cosmetics have won more awards.
Fujifilm won seven Red Dot Awards in the Brands & Communication Design category. This is a new high point for the company. So, the award didn’t go to the new Fujifilm X-H2S, which was a big deal. Instead, it was the cute retro look of the Instax Mini Evo that made it a winner (well, one of the seven slices of it).
“The Instax Mini Evo is a streamlined digital instant camera that looks, feels, and sounds like an analog camera,” says the Red Dot Design Awards website.
“The way the camera’s case is made is what gives it a retro look. It is easy to hold and has metal parts and a black surface. Digital functions are also controlled by buttons and dials that you can touch. For example, turning the lens dial lets users choose from 10 lens modes, and pulling the film advance lever turns on the print function.
And why did the jury decide to give the instant camera the prestigious Red Dot? “The Instax Mini Evo instant camera does a good job of combining the look and feel of an analog camera with all of the features of a digital camera.”
So, Fujifilm has won awards for what else? The answer is “a lot of stuff you probably wouldn’t have guessed,” unless you know a lot about the company’s work that isn’t photography.
It won an award for its Pixel Shift Combiner software for cameras like the Fujifilm GFX 100S and Synapse Vincent image analysis system, which turns CT and MRI scans into 3D images (which actually won the Best of the Best Award).
The Fujinon Techno-Stabi TS-X series of binoculars, the labels for its line of chemical reagents, the Astalift Opme intensive hydrating cream, and the Astalift Men Starter Kit skincare set all won awards.
So, you’ve learned. Fujifilm now has seven trophies, and everyone knows that Fujifilm also makes award-winning facial products.