Taking a look at an up-and-coming competitor in the photo processing field

Everyone who makes images today needs powerful photo editing software, except for people who are very traditional. Most photographers know the best-known brands on the market. People often use Lightroom, Capture One, Luminar, and (until recently) Aperture. But many users don’t know they can change more than just the big names. Today, we’re going to look at Picktorial 3.0, which is one of the most powerful and forward-looking alternatives out there.

The Israel-based company wants to give professional photographers tools like Lightroom and Luminar that will help them get ahead. Picktorial tries to have a lot of the same features as other, better-known programmes. Here’s what its creators have to say about it:

“We are bridging the gap between mass-market photo editors and cutting-edge technologies to give photography enthusiasts and professionals the tools they need to take their work to the next level without having to spend time and money on products with a steep learning curve.”

Putting a stop to lies

Picktorial only works with Mac products, so some people might not want to use it (for Windows users, check out our review of the 5 best photo editing software for Windows).

Mac users will be happy to hear that the programme can be used as an extension of the OS-X Photos app, which comes pre-installed on every iPhone, iPad, and Macbook on the market. This is great news for new photographers who already have a bunch of pictures and want to edit them in more advanced ways.

Taking a look at an up and coming competitor in the photo processing field 1

Taking a look at an up-and-coming competitor in the photo processing field 1
Also, Picktorial gives Aperture fans a glimmer of hope since the last software update was in 2014. You can browse in Aperture with this programme, so you don’t have to do any complicated conversions.

Still, Picktorial is more than just an extra feature. Even if you’ve never used Apple Photos or Aperture, you can use the programme just fine on its own.

Support for 500+ Camera Models

Even though this software was made by a new company, you shouldn’t be put off by that. It is run by a small group of people who can help with more than 500 different kinds of cameras. It works with RAW files of any shape or size and makes it easy to convert images to common file formats. More importantly, Picktorial’s ability to navigate RAW images lets you edit them without ruining them.

What to Look Forward to

Changes to the interface

In a lot of ways, the interface of Picktorial is like that of Lightroom Classic and Luminar. But it stands out because of one big thing. Users will figure out quickly that Picktorial a uses single space workflow.

You no longer have to switch between a library module and an editing workspace because of this change. Instead, a photographer can find everything they need to edit their photos in one place, along with a live preview of the photo. Even though this seems like a small change, it speeds up and simplifies the editing process as a whole.

Familiar Features (with a few tweaks)

Many of the tools that come with other programmes are the same ones that come with the newest image processors. In the upper right corner, there is a histogram that can be changed, just like in Lightroom and Luminar. Right below are a number of adjustment sliders that let you make global changes to exposure, tone, colour, and sharpening.

Change the options for picks

Users will be glad to find that Picktorial has a lot of tools that can help them. Curves, sliders, gradients, and other tools can be used to really fine-tune photos.

But Picktorial’s editing tools aren’t just sliders for making changes. The programme is especially good at making local changes. Most of these features come with this kind of product as standard. You’ve probably already used a gradient or patching tool. On the other hand, Victoria often goes above and beyond to improve these tools.

Taking a look at a rising rival in the photo processing field 2
Users can, for example, focus on the colours in their photos. Almost every programme has basic colour corrections, but Picktorial also lets you do split toning and make specific changes to hue, saturation, and brightness. Also, accurate colour masks that are easy to use can make a big difference in how a photo looks and feels.

There are new chances

A feature that isn’t often found in cataloguing programmes is the ability to hide and change parts of an image. Picktorial breaks the rules in this way. Even though the programme doesn’t have layers like Adobe Photoshop, it has advanced brush tools that are on par with similar programmes.

Portraits of “before” and “after”

Taking a look at an up and coming competitor in the photo processing field 2

With Picktorial 3.0, it’s easier than ever to do hard things like smooth out skin and make portrait subjects look like they’re glowing.

Picktorial is better than its competitors because it makes tools that are made to do specific jobs. In the example above, the effect was created by using a special brush that smooths the skin. Using the latest frequency separation techniques, artists can closely control how much detail is kept while retouching. Compared to Lightroom’s Spot Removal tool, Picktorial’s Patch tools are head and shoulders above the competition.

Taking a look at a rising rival in the photo processing field 3
The software comes with an edge-aware brush that makes it easy to select parts when you are retouching. As the next picture shows, you can cut out large parts of a photo without changing how it looks as a whole.

Before and after the tool was patched

One of the best things about Picktorial has to be its advanced options for local adjustments. You’ll find that it’s not hard to get rid of big parts of an image without hurting the file.

Picktorial can meet the needs of most photographers without them having to switch to other software. It has a workspace that can be changed and is up to 30 times faster than similar programmes.

Irresistible Presets Irresistible Settings

Last but not least, the team at Picktorial has put in a lot of work to make stunning presets that really bring photos to life. Picktorial even has a menu on the side with dozens of options and a preview thumbnail that shows how each profile will change the composition.

Taking a look at an up and coming competitor in the photo processing field 3

There are a lot of ways in which presets can make a photographer’s job a lot easier. They are a quick way to make some necessary base adjustments and give all the photos the same look when taking a lot of pictures at once. Having a few can help users try out different looks without wasting time adjusting sliders.

Picktorial preset bar

Picktorial 3.0 has a lot of beautiful presets. Users can easily make their own presets to get a consistent look that shows off their own style.

After each update, Picktorial users should look for new presets. The X-Pack just came out to work with the x-Trans sensor from Fujifilm. These profiles were made to look like dark, grainy film photos. Almost anyone who wants to give their photos more personality and life can do so with the click of a button and $15.

Our Conclusion

Staying with what you already know is always tempting. On the other hand, Victoria is worth taking a chance on. It’s just as strong as its rivals, and in some ways even stronger. Picktorial is one of the cheapest options, as if the fact that it works well wasn’t enough to make you choose it.

Taking a look at a rising rival in the photo processing field 4
At first, it cost $49.99, and the price included free updates. Picktorial is the best option for photographers who want to save money because of this.

Taking a look at an up and coming competitor in the photo processing field 4
  • About the same amount of money is needed for Luminar, but users have to pay for software updates.
    Updates to Lightroom are free, but users have to pay a $9.99/month fee to use it.
  • Capture One is very expensive at $299,000.00.
    On1, which is another programme we looked at for editing photos, costs $99.99.

The programme needs to be fixed because it has some problems. But mistakes can be forgotten if you look at the big picture. If you’re thinking about switching, you can use the company’s free 14-day trial (next to “Buy Now”) to see what this software can do for you.

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